In the early 1960's when the Parker 45 and Parker 75 proved that the public was beginning to prefer the clean and easy way to fill their pens, by cartridge. There was also quite clear that the heyday was over for the fountaiin pen. With the phenomenal success of the ball pens Parker contemplated reviving the design of the Duofold "Big reds" that years before had proven so successful. It took, however, until 1970 for the project to launch. By then also the felt-tip pen was beginning to gain ground so when the new "Big Red" was released it was as a ballpen and a felt-tip Touché pen, respectively.
It sold for $2.95 and later for as much as $5. It became very popular and sold in the millions, A little curious was that more colours were added to the line. Thus the Big Red can be found in red, white, light blue, dark blue, brown, yellow, black, orange and green and two-tone Big Reds. There was even a version in the design of the American flag.
In 1977 a Big red in silver filigree was released as a test market item in two different designs, Leafs and Flowers. It came either in a black box with a satin red inside or in an elaborate black box with a distinct silver pattern. It was not referred to as a "Big red" but only "Parker Filigree".
Most pens sported clips but a rig top version, aimed for the female market, was also offered. By 1980 more than 27 million Big Reds had been sold. It was phased out in 1981 after an incredible eleven year stint.
The 1977 Filigree. Image courtesy of Elias Xarras.
A collection of 1970's Big Reds
Big Red ads from 1970, 1971 and 1972
